$3.6 billion has been spent on advertising for the mid-term elections in the United States
According to a review report regarding the mid-term elections held in November of this year in the United States, record expenditures are being made in the form of advertisements on the election campaign, which is about 3.6 billion dollars so far.
Nearly $3.6 billion has been spent on political ads so far this year, making the 2022 election the biggest midterm election in terms of ad spending, according to the latest data released by analytics firm AdImpact. has been given, while the record of expenses incurred in the 2018 elections has also been broken.
According to new data, nearly half of the $700 million spent on digital, political and issue advertising in 2022 will be spent on TV ads, while the total is estimated to rise this year. $1.5 billion will be spent on affiliate TV advertising, which is more than the $1.3 billion spent on Google and Facebook.
The largest streaming platforms in terms of political ad spend were Comcast’s XFenti Streaming at 15 percent, YZ’s Watch Free at 15 percent, Spectrum Streaming at 14 percent, and Direct TV Streaming at 13 percent. Other streaming devices and apps include Raku at 6 percent, YouTube at 5 percent and Amazon Fire at 3 percent, while TikTok and Twitter did not run political ads on their platforms.
